Encode your brand for agents you connect.

Your teams already know the brand. We turn that knowledge into one signed source, aligned across your organization, published for your agents, and kept current for as long as you use it.

Encode

The Encoder builds your first draft.

The Encoder works like a world-class brand strategist. It studies what already exists across your site and documents, positions you against your category, then interviews you to draw out what only you know. One session becomes a structured BCP draft for your review; Registry publication signs the approved files.

Brand How we describe our brand Support & CX How we talk to customers Legal & Compliance What we can and can't claim Sales How we pitch to prospects Comms How we speak to the press Marketing How we talk about our products Brand Context Protocol /.well-known/brand.md CONTAINS voice.md boundaries.md claims.md values.md representation.md visual.md Illustrative package v1.1.0

These diagrams show an illustrative BCP v1.1.0 package, not Encoded's signed files. Check our live Registry root for the version currently served.

Publish

Publish the source.
Connect the tools.

Publish approved files to Registry or serve the package on your own domain. Connect compatible tools with a read URL or MCP connector. A domain pointer can help agents discover a Registry record, but a known handle can be read directly. Connected tools can fetch the current publication when they request it; publishing alone does not configure them.

Brand Context Protocol /.well-known/brand.md 8 STANDARD FILES · ROOT + 7 voice.md voice/anti-ai.md values.md boundaries.md claims.md representation.md visual.md Illustrative package v1.1.0 01 · INSIDE Your own agents Support bot Sales copilot Dev docs Hermes 02 · ACROSS Your vendor stack HubSpot Canva Figma Webflow 03 · BEYOND Consumer AI ChatGPT Claude Perplexity Gemini

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Keep current

The Registry, the living
source of truth for your brand.

Registry publication keeps a signed, versioned package at a stable handle. You can add a domain discovery pointer and separately verify domain control with a time-limited DNS attestation; neither happens just by publishing. Revise and republish as your brand changes. A connected tool can read the new revision when it next fetches the source.

The Registry CLOUD PLATFORM CONNECTION Platform Integration Example brand.md · v1.1.0 ACCESS Roles & permissions Owner · editor · viewer SECURITY Integrity signing DNS status · check live MODIFY Revise anytime Re-encode on change USAGE Usage analytics Public counts · gated audit

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For teams

We help you gather
every voice that matters.

The free Encoder takes one owner through a complete encoding. Registry Certified adds team access and priority human support. When multiple brands, stakeholders, or markets make coordination the hard part, Enterprise adds guided discovery, claims and boundaries resolved together, and voice reconciled across the room. One source, aligned across your organization.

Multiple brands Multiple stakeholders Multiple markets Brand Context Protocol /.well-known/brand.md RECONCILED Brandsaligned Stakeholdersaligned Marketsaligned Illustrative package v1.1.0
Inside your BCP

Open, transparent, and yours.

The Brand Context Protocol is an open standard. It takes what your brand already says in public and organizes it into one structured source you own. Serve the package on your domain or publish it to a Registry handle; the files stay portable.

brand.md

The canonical root: brand identity, summary, and URLs for public daughter files. A domain discovery pointer, when used, is separate.

voice.md

Voice modulated by audience. How the brand sounds to a prospect versus a customer versus a regulator.

claims.md

What the brand can and cannot claim. Each claim paired with verifiable evidence.

boundaries.md

Anti-patterns. The things the brand never says, never does, and never sounds like.

values.md

Operational values: specific behaviors any agent can apply to a content decision.

representation.md

How the brand wants to be described in AI-generated answers and third-party contexts.

visual.md

Logo, color, typography, and imagery rules — the visual identity in a form agents can reference.

voice/anti-ai.md

Language patterns to avoid — words, phrases, and constructions the brand never uses, especially those that read as AI-generated.

Connect your tools

Works across compatible
tools you connect.

AI platforms

Compatible AI clients.

Where your client, plan, and administrator allow a custom remote MCP connection, use our setup guide to add the public Registry endpoint.

Custom GPTs & Copilots

Projects and custom agents.

Connect the BCP as brand context data. Your tool's own policy stays in charge.

Sales & CX platforms

HubSpot, Intercom, Zendesk, Outreach, Salesloft, Apollo.

Connect through an MCP-capable client or use the setup notes we provide. Registry Certified includes priority human support; Enterprise includes implementation support.

Marketing platforms

Klaviyo, Braze.

Connect through an MCP-capable client or your own integration. Registry Certified includes priority human support; Enterprise includes implementation support.

Content & docs platforms

Webflow, WordPress, Contentful, Sanity, GitBook, Mintlify.

Connect through a Registry URL, MCP-capable client, or your own integration. Registry Certified includes priority human support; Enterprise includes implementation support.

Custom internal agents

Your internal tools, Clay, and others.

Developer docs, reference implementation, and MCP endpoint spec included.

Get started

About 15 minutes to set up.
Update it whenever you like.

Start encoding → Read the spec →